Theatre tests As a way of testing finished broadcast advertisements, target consumers are invited to a theatre (laboratory or hall) to preview television programmes. Before the programme commences, details regarding the respondents’ demographic and attitudinal details are recorded and they
Dummy vehicles Many of the pre-testing methods occur in an artificial environment such as the theatre, laboratory or meeting room. One way of testing so that the reader’s natural environment is used is to produce a dummy or pretend magazine
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters,
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